Owing to its confounding therapeutic benefits, CBD is currently one of the hottest topics of discussion in the health, wellness and beauty industries. Nowadays, you will commonly find CBD supplemented in a variety of foods and drinks, as well as topical creams and cosmetic products. And with so many people raving about all the ways in which CBD has helped to improve the quality of their life, ranging from improved mental and physical health, all the way to healing inflammatory skin conditions such as eczema, it’s easy to predict that soon enough, a vast majority of people will welcome this powerful molecule into their daily self-care routines.




Although for many of us CBD sounds like a new groundbreaking supplement, this plant-derived molecule has actually been around for longer than we’ve known and was first discovered in the 1940s. CBD short for Cannabidiol, belongs to a family of compounds known as cannabinoids which have been discovered to interact with our bodies via the endocannabinoid system. More specifically, CBD is a phytocannabinoid (plant-based cannabinoid) which can be found in many forms of plant life however at higher therapeutic concentrations, it is predominantly found and derived from the Hemp plant, a member of the Cannabis family. Yes, we said Cannabis but it’s not what you might think! The Cannabis plant has over a hundred different types of phytocannabinoids, one of which, commonly referred to as THC (tetrahydrocannabinol) has been associated to the psychoactive properties of Cannabis. CBD however, exhibits no psychoactive properties and has actually been found to possess a myriad of positive therapeutic benefits for both humans and animals.


The state in which our bodies maintain a relatively stable internal environment through regulation of all physiological processes necessary for our survival is known as homeostasis. The Endocannabinoid System (ECS), pervasive in all mammalian and numerous other species, has a primary function to provide homeostasis to all physiological systems in our bodies such as the nervous system, the immune system, the cardiovascular system, and so on. Overall, the ECS helps our bodies with achieving that ‘healthy balance’ required for optimal function and performance.


The ECS communicates changes occurring in the body via its messenger molecules, endocannabinoids, by binding to their respective cannabinoid receptors found on the surface of cell membranes. Two principal cannabinoid receptors which are involved in signaling a cascade of necessary reactions following binding are CB1 and CB2. CB1 receptors are found across the central nervous system in the brain and along the spine. CB2 receptors on the other hand, are found across the peripheral nervous system, in the cells and tissues of the immune system and the digestive system.


The prefix “endo” in endocannabinoid comes from the word endogenous which means inside the body and similarly, the prefix “exo” in exocannabinoid comes from the word exogenous which means outside the body. CBD as an exogenous phytocannabinoid, commonly referred to as an exocannabinoid, also binds to the CB2 receptors in our bodies in the same manner by transmitting messages and initiating therapeutic outcomes. However, unlike our bodies natural endocannabinoids, CBD is not metabolized and broken down as rapidly which means it has a longer lasting effect on our ECS, essentially enhancing its role in homeostasis and restoring internal balance.


The reason for which CBD has gained increasing popularity over the years is led by more and more people sharing and talking about their positive experiences. So if you’re looking to start incorporating CBD into your daily self-care routine, great stuff! Check out our simple CBD User Guide which is designed to help you get started.